THE EVOLUTION OF RED LIPSTICK

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In 1912 thousands of suffragettes marched past the New York salon of Elizabeth Arden. The cosmetics brand founder, who had just opened her business two years earlier, was a supporter of women’s rights, and she aligned herself with the cause by handing out tubes of bright red lipstick to the marching women.

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Suffrage leaders Elizabeth Cady Stanton and Charlotte Perkins Gilman loved red lipstick for its ability to shock men, and protesters donned the bold colour en masse, adopting it as a sign of rebellion and liberation. “There could not be a more perfect symbol of suffragettes than red lipstick, because it’s not just powerful, it’s female,” said Rachel Felder, author of last year’s “Red Lipstick: An Ode to a Beauty Icon,” in a phone interview. “Suffragettes were about female strength, not just strength.”

THE EVOLUTION OF RED LIPSTICK
THE EVOLUTION OF RED LIPSTICK

Throughout the centuries red lipstick has signalled many things, from its early use by the elite in ancient Egypt and by prostitutes in ancient Greece, to its status in early Hollywood as a symbol of glamour. In its many hues, this colour on lips has been a mighty cultural weapon, charged with thousands of centuries of meaning. “Red lipstick is truly a way to trace the cultural history and societal zeitgeist,” Felder said. Until lipstick was popularized in the early 20th century, red lips were often associated with morally dubious women: impolite, sexually amoral, and even heretical. In the Dark Ages, red lips were seen as a sign of commingling with the devil. The makeup “was associated with this mysterious, frightening femininity,” Felder said.

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As women’s rights movements spread across Europe, New Zealand and Australia, with British and American organizers often sharing tactics, from organizing marches to hunger strikes, to more aggressive militant strategies. And this solidarity extended to their makeup. Inspired by her American counterparts, British suffragette leader Emmeline Pankhurst favoured a red lip, which helped spread the symbolic gesture among her fellow activists.

Though suffragettes popularized the red-lip look in their day, Felder notes that there was already momentum to normalize lipstick among women more generally, as they dropped restrictive corsets for brassieres, and started to adopt more streamlined silhouettes, designed by the likes of Coco Chanel. After the suffragettes wore red lipstick, the exuberant flappers of the Roaring Twenties followed suit. And while suffragettes may not have been solely responsible for popularizing a painted lip, they embodied the idea of the “modern woman” in Europe and America, Felder pointed out.

THE EVOLUTION OF RED LIPSTICK
THE EVOLUTION OF RED LIPSTICK

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During World War II, red lips had their bold second act of defiance. Adolf Hitler “famously hated red lipstick,” Felder said. In Allied countries, wearing it became a sign of patriotism and a statement against fascism. When taxes made lipstick prohibitively expensive in the UK, women stained their lips with beet juice instead. In 1941 and for the duration of the war, red lipstick became mandatory for women who joined the US Army. Beauty brands had capitalized on the wartime trend, with Elizabeth Arden releasing “Victory Red” and Helena Rubenstein introducing “Regimental Red,” among others. But it was Arden who the American government asked to create a regulation lip and nail colour for serving women. Her “Montezuma Red” matched and accentuated their uniforms’ red piping.

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Wearing red lipstick for a woman in that era was so linked to… a sense of feminine self-esteem,” particularly, “resilient and strong female self-esteem,” said Felder, who has herself worn the beauty staple nearly every day since high school. After the war, classic Hollywood actresses like Elizabeth Taylor added a layer of glamour to the confident look. today, other protest symbols for women’s empowerment have become widespread, notably the pink pussy hat that dominated the 2017 Women’s March; and the habit from “The Handmaid’s Tale” which has been worn internationally for women’s causes, including pro-choice demonstrations.

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Yet red lips still pack a punch. In a viral image from 2015, a Macedonian woman kissed an officer’s riot shield during an anti-government protest, leaving a red kiss mark in a poignant moment of rebellion. Last December, nearly 10,000 women in Chile took to the streets wearing black blindfolds, red scarves, and red lips to denounce sexual violence in the country.

By wearing red lips, protesters all over the world have tapped into the same power the suffrage movement once plumbed a century earlier. In this bold, defiant beauty statement, their legacy lives on.

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